Pro performance. Sustained draining.

Services: Management, Design, Engineering, Prototyping, Marketing

In 2015 Stanley Black&Decker granted Annovi Reverberi’s Cleaning Division a license to produce and sell water pumps aimed for the relatively small DIY consumer market. We managed all the steps of the project, from range definition to supplier choice, product design and sample testing, along with the licensor approval process.

“Our challenge has been to overcome the risks related to the launch of a new product in the field of expertise of the licensee while matching the strong brand language and the performance level required by the licensor. The selection of the right OEM supplier was pivotal to achieve the project goal as well as our design expertise was paramount to reduce the production costs.”

“60.000 euro saved through plastic moulds optimization. 14 months from project start to market delivery: little after the design process was put in motion we started to work on marketing support delivering branded carton boxes, technical manuals, range landing page as well as catalogues.”