Black+Decker Vacuum Cleaners
Client: BLACK&DECKER / ANNOVI REVERBERI
In 2014 Annovi Reverberi’s Cleaning Division became a Stanley Black&Decker licensee for wet&dry vacuum cleaners. We managed all the steps of the process leading to the product range launch: from planning to product development, supplier selection, product samples test and production start, along with the product branding approval process required to ensure quality and correct use of corporate identity.
SERVICES: DESIGN, ENGINEERING, PROTOTYPING, MARKETING
THE CHALLENGE
The main challenge has been overcoming the risks related to the launch of a product that was not part of the client’s DNA. It involved an accurate targeting, the search for a reliable supplier and, finding the right design solutions to maximize revenues.
